[Solution]
Lin Lai's spring rhythm, the first cry of life, the echo of empty valleys, a thousand voices and a thousand voices. Close your eyes and listen to the sound of water droplets falling from the leaves. The tranquility and indifference melt into your mood instantly. The crisp bird song in the valley, the quiet stream and spring water, the swaying sound of the breeze blowing through the leaves, the rustling sound of the misty rain passing by. The sound... lingers in the ears one by one; open your arms and wander in the refreshing nature, breathing becomes light and comfortable, tranquility and far-reaching become the best expression at this moment. However, the hustle and bustle of the city and the rush of traffic in the city have made people far away from this tranquility. People yearn for nature and integrate into nature has become what people want.
“THE WAY TO NATURE”, making architecture blend with nature is the goal and direction that nilan has been pursuing.
Nai Lan: Bringing Home into Nature
——Interview with Wang Haifeng, General Manager of nilan China
nilan China Ningbo nilan Environmental System Co., Ltd. (hereinafter referred to as nilan China) is a company specializing in fresh air, heat pumps, and environmental purification products. and other countries have their own factories and branches, and is currently one of the most famous and largest suppliers of fresh air heat pump systems in Europe, with products and services covering 90 countries and regions around the world. NILAN technology products have more than 40 years of history and user experience, specializing in the development and production of high-quality energy-saving fresh air products, committed to providing clean and healthy indoor environment solutions with the lowest energy consumption, and its products have been widely used in households around the world , commercial and industrial and agricultural fields.
Encounter Anyway
nilan China·Ningbo nilan Environmental System Co., Ltd. is the head office of German nilan in China. The establishment of this company is a beautiful encounter with the Chinese market for nilan.
Wang Haifeng, who was born in the HVAC industry, has done technical research and development and market support in Europe for many years. This experience allowed him to contact and learn advanced technologies in the field of HVAC purification and cleaning in Europe, and to master a lot of industry resources. In 2009, he brought SACH, a well-known foreign central vacuum cleaner brand, into China (NILAN and SACH are sister brands, and SACH Group's brands include NILAN Fresh Air, SACH Central Vacuum, HB Pipeline, CVTECH Cleaning, SV ACCESS and ATREA etc.), after 7 years of hard work, SACH central vacuum cleaners have become a leader in the entire industry, and the products have been used in many well-known high-end domestic and commercial residences in China, as well as in the field of industrial safety cleaning.
In Europe, the fresh air system has been widely used for more than 40 years and has now become a standard facility system in buildings. In China, the penetration rate of fresh air systems is still less than 1%. With the rapid economic development, environmental issues have become more and more people's attention. China's fresh air industry has ushered in unprecedented development opportunities. Following the trend, after communicating with the European headquarters, Wang Haifeng decided to introduce NILAN, a leading European brand of fresh air and heat pumps with a history of more than 40 years.
In 2014, nilan China Ningbo nilan Environmental System Co., Ltd. was formally established, and two factories for commercial products and household products were set up. The establishment of nilan China, for Wang Haifeng, is an innovation and breakthrough in the field of technology and business that he is most familiar with. Under his leadership, nilan has emerged in China's fresh air market.
Focus on Health Enjoy Nature
People's awareness of PM2.5 prevention is increasing, and the requirements for indoor air environment are getting higher and higher, which will play a great role in promoting the growth of the entire fresh air market. Wang Haifeng said that the fresh air industry is a business that pays attention to the health of the people. Its unique performance and advantages are recognized by more and more people, and the market demand is constantly being enlarged. The products and technologies of the fresh air system are becoming more and more mature. Among them, the health, comfort and energy-saving characteristics of nilan products have been well reflected in the market competition. Mr. Wang showed the representative products and characteristics of nilan to the reporter one by one:
In terms of health, nilan fresh air provides abundant oxygen indoors, blocks germs and dust with a diameter larger than 0.3 microns from the outdoors, and at the same time discharges excess indoor carbon dioxide, harmful volatiles, smoke and odors, making the indoor environment closer to the environment. Naturally, consumers can enjoy a healthier home environment. For example, the NILAN Aite series of fresh air systems use ion whisker microchannel condensation technology EAT (international patent technology) to adsorb, amplify, and remove tiny particles, the smaller the The cleaner the particles are adsorbed, the better the health. In addition, the maintenance is also very simple, only simple washing is required, and there is no ozone generation, so there is no secondary pollution;
In terms of comfort, closing the window and opening the fresh air can not only isolate the outdoor noise, but also bring oxygen-rich and fresh air to make people feel comfortable and happy. The design can not only ensure that the room is rich in oxygen, discharge carbon dioxide and VOC organic volatiles, but also realize the ultra-low noise operation of the unit in the indoor environment to meet the stringent requirements of users for comfort;
In terms of energy saving, nilan has independently developed a high-efficiency counter-flow heat exchange core, which is a kind of polymer nanomaterial. The exchange core can achieve an ideal heat exchange rate. In addition, the EBM EC variable frequency fan imported from Germany is used, with a maximum static pressure of 580Pa, thereby ensuring more energy saving and long-distance air supply in the house.
Promoting Localization Quality as the cornerstone
In many developed countries, fresh air systems have become standard facilities in buildings. The fresh air system is a just-needed product with broad market prospects. As people's requirements for the living environment are getting higher and higher, the fresh air system has ushered in new development opportunities as an effective way to control indoor air quality. The Chinese market has great potential, and foreign brands are optimistic about this blue ocean and spare no effort to come here. So how can they better promote localized development?
Buffett once pointed out that if an enterprise wants to become a large international enterprise, it must have a set of effective localization development strategies. To implement the localized development strategy, it is necessary to timely change the original development strategy of the enterprise according to the new environment, and make changes in strict accordance with the new environment in terms of production, marketing, and resources.
At present, my country's fresh air is following the development path of Europe in the 1970s and 1980s. It is a non-compulsory project of comfortable housing. The central fresh air industry in European countries has changed from non-mandatory to mandatory now. European countries will install fresh air systems on new buildings, while in my country, in addition to new buildings that need to install fresh air systems, many existing buildings also need fresh air systems. In this regard, nilan has developed wall-mounted and cabinet-type new fans for existing buildings, which are easy to install and use.
After more than 6 years of early market expansion, considering the broad prospects of the Chinese market, in 2014, nilan established a production factory in Ningbo. The establishment of the factory means that nilan will take root in the Chinese market and take more into account the needs of customers in the Chinese market. enhance its competitiveness. The Chinese factory follows the TQC comprehensive quality control system of the German headquarters, and strictly controls the product quality from the source to the factory. For some domestic high-end customer groups, nilan will also carry out customized design and production according to their needs, in order to achieve the best results.
Mr. Wang said: "nilan is an influential European brand, but according to China's market conditions and special consumer needs, on the basis of absorbing innovation, we will further improve our own technology, improve the sales model, and satisfy the greatest degree of satisfaction. Localized demand, I hope that one day nilan can become a leading brand in China's fresh air industry."
Craftsmanship is practiced with heart
Walking into Mr. Wang's office, a calligraphy and painting of "craftsman spirit" came into view. So what exactly is craftsmanship? Literally understood: it is to make a craft or technology to the extreme, with high requirements for details, meticulous craftsmanship, and excellence, regardless of utility and time.
"The Analects of Confucius" has a cloud: "Those who know are not as good as those who are good, and those who are good are not as good as those who are happy." This sentence just sums up the essence of "craftsman spirit", which is to live, work, manage and interpret life with heart. . Mr. Wang said that nilan has been established for more than 40 years, and has been practicing the "craftsman spirit": keep improving, pay attention to details, pursue perfection and perfection, spend time and energy, and repeatedly improve products; rigorous, meticulous, not opportunistic, to ensure that every The quality of the components, implement strict testing standards for the products, and will not deliver the products easily if they do not meet the requirements; focus, insist, focus on making purification products for more than 40 years, and continuously improve product quality, whether it is used Materials, design, and production processes are constantly being improved; professional, dedicated, and striving to be an industry leader. Confucius said: "Learning is not as good as it is." It is necessary to continuously learn, accumulate and summarize experience. In Mr. Wang's view, accumulation and diligence are the two major elements of the craftsman's spirit. Naylan is working on it.
In Mr. Wang's view, the spirit of craftsmanship is also the spirit of the contract, and there must be responsibility and responsibility. nilan strives to be perfect in the whole process of product design, production, installation and other circulation. Products are an important part of construction. nilan integrates product life into the life of buildings, makes good products, and brings reliable products to customers. Regarding users and partners, Mr. Wang emphasized that nilan follows the attitude of being sincere and honest, treats customers sincerely, and nilan is responsible for every product that comes to the market.
Interview Postscript:
nilan has maintained a steady and steady state from the beginning to the present. It is not good to be ambitious or pursue a false name. Facing the opportunities and challenges brought by the development of the industry, nilan has shouldered the due social responsibility. With its excellent products and services, We are determined to create a healthier, natural and comfortable living environment for hundreds of millions of Chinese families.
