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In the field of fresh air, which has attracted much attention, nilan, as an early brand in China, has a market position that should not be underestimated. Last year, the company's performance increased by 80%, which is one of the fastest growing companies in the industry. On April 13, 2018, Industry Online was invited by the general manager of the company, Mr. Wang, to walk into nilan. The two parties also communicated about the industry situation and personally experienced the earnestness and persistence of a brand from an old European brand that creates a full life cycle.
Founded in Germany in 1972, NILAN is a professional manufacturer of indoor air environment equipment and system solution provider in Europe. In the 1980s, it had production bases and operations in Germany, Denmark, Italy, Spain, Canada, China and other places. The center, nilan is one of the famous suppliers of fresh air heat pump systems in Europe, and has been serving many European families for half a century. Products and services cover more than 90 countries and regions around the world.
In 2011, nilan set up a sales center in China and began to introduce European fresh air products and services to many Chinese families. After continuous development, today, the company has established a complete company system and a strong R&D team, and has established sound sales and after-sales outlets in various regions of the country.
In 2014, nilan set up a Ningbo branch to produce the world's most advanced energy-saving fresh air systems, dehumidification and heat pump systems. The company has a production workshop of 30,000 square meters, and produces over 200,000 units of various new fans and ventilation systems annually.
According to Mr. Wang, the company currently mainly produces system products. The suspended ceiling accounts for 80%-85%. Wall-mounted accounts for less than 5%. In the past year, due to the characteristics of its product structure, the company has not been affected by the improvement of air quality. Nearly 20%, the overall output value reached 72 million, and it is expected to reach 120-130 million in 2018, while the first quarter of this year increased by nearly 20% compared with the same period last year, mainly from previous engineering orders.
This year, the company's idea is to dig deep into the project, increase the development of real estate channels in various regions, and further expand the existing channels. At present, the company has more than 490 franchise stores across the country, still mainly selling system products, all over Xinjiang, Lanzhou, Ningxia and other remote areas.
Mr. Wang believes that the current and even future installation problems will exist for a long time. The first is the installation process, technical problems, sound source problems, and dehumidification problems. In fact, the dealers do not understand very well, and some problems cannot be solved, which will bring hidden dangers to subsequent use. Therefore, in terms of channel training, nilan headquarters will fully support the development of distribution channels, channel optimization services and training, so that nilan fresh air industry developers feel more professional.
The company's leadership is full of confidence in China's fresh air market. In the current Western society HVAC products, ventilation products are standard in the West. In the past two years, Europe has developed rapidly in the field of heat recovery. Compared with air conditioners, it can solve more fundamental and more comfortable needs. For long-term development of fresh air, it is necessary to use systems such as refrigeration, heating, moderate adjustment, and oxygen supply. integrated. Therefore, it will definitely become a standard product in my country's construction industry in the future.
Because the current popularity of fresh air is too small, which affects the development of fresh air, but from another perspective, it proves that the future development of fresh air industry is huge.
In addition to its unique fresh air purification products, nilan Group also focuses on heat pump products. In 2014, nilan Company established a joint venture with Spanish Saichi Group, which focuses on indoor environment cleaning, and jointly developed and produced one of the few household central dust removal systems in China. The disadvantage of not being fully absorbed.
Mr. Chen of the company's new energy company said that the company will open up the channel system, and believes that competitiveness is not about the brand. The company adheres to the concept of quality, enhances product stability, and makes products follow the life of the building. If you want to be competitive in the face of competition, you must be more professional in the professional field.
At present, consumers are in the stage of consumption transformation, the old and new consumption concepts, and the game between practicality and brands. As we all know, brand investment is very high, brand and channel are very critical, the company's products are the core, brand manufacturing must be based on high-quality products, in order to have a good development.
Both Mr. Wang and Mr. Chen are veterans of the air product industry. They have served in the industry for more than ten years. As they have served in well-known domestic air-conditioning companies for many years, they have deep feelings for home appliances, especially the air industry. They believe that the company should not pursue immediate interests, but be a fresh air product that the people can trust. In the future, it will insist on building a brand with a full life cycle, making nilan a conscientious brand and the banner of the fresh air industry.
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