[Solution]
On November 25, the "Pule Cup" 2020 Fresh Air Purification Industry Summit was held in Beijing. More than 500 people, including leaders of the association, representatives of various enterprises, integrators, engineering companies, and distribution agents nationwide, gathered together to explore new trends in the development of the industry and explore new ideas for enterprises to move forward. The atmosphere at the scene was very hot. Wang Haifeng, general manager of Shanghai nilan Environmental System Technology Co., Ltd., as a well-known figure in the fresh air purification industry, was invited to attend and give a keynote speech. Now, some of the wonderful speeches are refined and sorted out, in order to exhaust the industry friends who were not able to attend.
Speaker: Wang Haifeng, General Manager of Shanghai nilan Environmental System Technology Co., Ltd.
Speech topic: Analysis of the Future Trend of Fresh Air Market and Technology
Wang Haifeng, General Manager of Shanghai nilan Environmental System Co., Ltd.
Macro PESTAL Analysis of China's Fresh Air Market
The world today can be summed up in one word - the VUCA era. The concept is stronger in 2020, why? What is VUCA? It is the acronym of four English words, namely Volatility (fluctuation), Uncertainty (uncertainty), Complexity (complex), Ambiguity (fuzzy). This era is full of strong uncertainties, and the fresh air industry is also facing huge challenges while nurturing opportunities.
The scale of my country's fresh air market is expected to exceed 2.11 million units in the fresh air industry in 2020; the sales of household fresh air will be nearly 20 billion yuan; a year-on-year increase of about 45%; Aowei Cloud predicts that in the next 4-5 years, the market size of fresh air systems may increase Exceeded 5 million units. Those who have acquired real estate will have a fresh air in the world. The matching rate of finely decorated real estate is 25-50%, accounting for 55% of the market share; commercial and industrial real estate projects account for 35%, and the value chain is transferred from IAQ factories to professional HVAC dealers or electromechanical contractors. Then to real estate developers; home improvement owners account for 8%, and the channels are readily available, but the contribution rate is very low; municipal infrastructure accounts for only 2%.
With the outbreak of the new coronavirus, the air quality and safety inside buildings have once again become the object of high attention, and the market demand for fresh air purification products has greatly increased. coexist with humans. The epidemic is a disaster for human beings, and it also points out the direction for the development of the industry. The industry should work together to solve air quality and health and safety issues. During the epidemic, the State Council conveyed instructions, and local government departments issued opinions on the use of central air conditioners and fresh air, requiring limited use of central air conditioners in office buildings and mandatory use of fresh air systems. According to the statistics of the market department of nilan, the demand ratio of wall-hung boilers and fresh air in Hubei market has changed from 10:2 to 10:8, and the concept of fresh air has penetrated into the concept of organs at all levels and even ordinary people.
Fresh air product technology status
First, the opportunities are limitless. The industry is in a period of rapid development, and the application scenarios are constantly expanding. The scale of industrial fields such as real estate, hospitals, schools, office buildings, commercial places, agriculture and aquaculture, clean workshops and pharmaceutical factories cannot be underestimated; second, the original market models and routines Affected by the great impact, the macro market gradually shifted from household division to engineering batch. The traditional installation and decoration channels are shrinking day by day, and the market volume has gradually shifted to the field of large and small projects. The traditional opponents in the channel are no longer competitors of the same industry; third, the simple ventilation and purification function of fresh air cannot fully meet the needs of the comfortable home market; The rise of the new wind has set off a new revolution in the field of home furnishing, and the deep integration of products and architecture has formed a scene with a high sense of experience.
Future Economic Model
1. Industrial economic productivity value: output (point transaction, manufacturing capacity and production scale)
2. The value of platform economic kinetic energy: traffic (online transactions, people are products, used, high-frequency traffic)
3. Scenario economic synergy value: ecology + link (face-to-face interaction, people are the core, loyalty-lifelong, evolutionary development, no industrial boundaries)
In the past, the traditional manufacturing industry was actually called the value of productivity, which is the embodiment of mass production as a value. The value can be realized when there are wholesalers, and the next 10 years of development will be used as the kinetic value. The platform economy mainly relies on traffic. Traffic is online transactions, and the more active it is, the more valuable it is. Economic and reasonable value of future scenarios: production plus connection, each person and every customer, his value lies in the value of people, and people are the core. Taking people as the core, healthy and comfortable air demand is the foundation, using air environment products + AI, IOT, Block Chain to achieve cross-border integration and linking, and create internal environmental ecology of buildings, thereby creating value. Loyalty + lifetime is the value point. We need to create an octave space and cover the living latitude based on air. As a guarantee of health and comfort, based on the fresh air module, we will build a physical space for temperature, humidity, freshness, and noise to assist safety and intelligence. and brightness, establish an indoor intelligent environment carrier, form an octave environmental space in the building, realize the optimal use of energy and maximize energy saving through multi-dimensional functional integration, and gradually establish a cross-domain ecosystem.
Future Trend of Fresh Air Market
In terms of products, fresh air will become the most basic component of the indoor environment system, deeply integrating air conditioning, dehumidification, hot water, intelligence, floor heating, and intelligence; in terms of channels, the HVAC Comfort Home Integrator will transform into a professional air environment service provider and a comfortable product brand. will be highly concentrated; at the market level, the market for environmental appliances such as air conditioners, wall-hung boilers, water heaters, air purifiers, fresh air, dehumidifiers will be integrated to form a new single mainstream market; to achieve win-win cooperation, the integration of the supply chain must be Increase, cooperation between factories and factories, cooperation between rivals and rivals, cooperation between factories and merchants, cross-border integration of strong and strong joint brand alliance is the future direction.
About nilan
Founded in Germany in 1972, nilan is a global technology brand with more than 50 years of experience in the industry. It officially entered China in 2009. This year, it officially cooperated with CRRC to introduce CRRC strategic capital, and at the same time, CRRC's strategic resources, real estate resources and industrial resources will be integrated into and help the development of nilan.
Liuheng Habitat Environment System
nilan AIR+ intelligent environment all-in-one machine
nilan Fresh Air Conditioning System (for Passive House)
nilan has three core competitiveness: brand, product and service. nilan attaches great importance to product research and development, and also uses relatively advanced software to ensure product quality. Participated in the preparation of many industries, using the standards of the National Standards Association as the starting bid to help the rapid development of the industry. nilan has always attached importance to the scientific nature of product research and development, and fully adopts the computer-aided design system, relying on powerful and well-known design and analysis software (SOLIDWORKS, Creo, UG, CAD, ANSYS finite element analysis and CFD fluid analysis software) to complete the construction of product design. Modeling, solving, analysis, virtual simulation, machining simulation, drawing, numerical control programming, preparation of process documents, etc. The first multi-functional five-in-one double enthalpy difference performance test bench in China with invention patents is being jointly developed by nilan and the Chinese Academy of Architecture.
Participated in the shelter system project in 2018. The shelter environment system is an air quality control system installed in a mobile shelter unit or an isolated shelter unit. The parameters are controlled within the comfortable range of the human body, and functions such as cooling, heating, disinfection, sterilization and deodorization, fresh air exhaust, constant humidity, and oxygenation are realized, providing a safe and comfortable environment for the closed independent shelter system; nilan researches and develops passive house integration This product can realize a high degree of intelligence in heating and hot water dehumidification; the server mainly focuses on "nilan Academy", which provides systematic knowledge training for personnel in different fields. For the whole-house air system of nilan, the technical multi-module training is carried out. The teachers of nilan Institute of Technology are specialized fields and have rich teaching experience. They provide different levels of training for dealers and system enthusiasts, so that scholars can apply what they have learned.
nilan has cooperated with domestic mainstream real estate developers such as Vanke, Greentown, Greenland, Kaisa, Lushang, Hengxin, etc. The project cases involve CCTV Building, Beijing Daxing International Airport, Hangzhou West Lake District Government Office, Shaoxing Olympic Sports Center, Hangzhou City Jianqiao Farmers Market and more.
At the same time, it is a "nilan Life Home" on the sales side. It is an O2O scene experience platform based on home and lifestyle proposed in 2018. The platform includes mobile Internet of Things, online services and offline experience halls. The city sharing center is Offline experience carrier. nilan Life Home is currently operating in Shandong and other places. As a key project, there are a variety of environmental system solutions in it to meet different application scenarios. In addition to experiencing the fresh air like a forest in real time, consumers can intuitively understand nilan. The product's leading technology, its integrated system solutions and immersive experience are deeply loved by users.
nilan, let the home blend in with nature.
