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Special report: NILAN was invited to participate in the 3rd Real Estate Big Data Summit——
On December 22, the 3rd Real Estate Big Data Summit of "Pinzhi Habitat Capital Empowerment" and the Pinzhi Supplier Innovation Achievement Exchange Conference were held in Beijing. NILAN was invited to participate. At the same time, there were also More than 500 mainstream real estate companies, high-quality suppliers, industrial investment institutions, securities companies and fund companies.
Entering the post-real estate era, the upstream and downstream of the industrial chain has been upgraded from a traditional buying and selling relationship to a multi-dimensional symbiotic and win-win relationship, and various capital operations are frequent. At the same time, under the combined effect of the real estate bubble "grey rhinoceros" and the epidemic "black swan", industry profits have been squeezed again and again. Real estate upstream and downstream enterprises have generally used big data to grasp the pulse of the industry and provide customers with accurate and personalized services to improve supply chain efficiency. .
In this context, this summit has reached the top level in the ecological field in terms of scale, industry depth, content innovation and guest lineup. wide attention from practitioners.
Under the bright lights, there are food and wine, and there are trophies and honors. In the wonderful time of the coming new year, industry elites gathered together to express their opinions, sum up experience and lessons, and imagine the future. They brought the latest, most practical and bottom-up views, information, and information to the summit. wealth of knowledge.
As one of the famous suppliers of fresh air heat pump systems in Europe, NILAN has widely served the global household, commercial, industrial and agricultural fields. After nearly half a century of brand development, NILAN has become a first-class company with great influence and appeal in the industry. enterprise. This time, he was invited to participate in the 3rd Real Estate Big Data Summit of "Pinzhi Habitat Capital Empowerment", won the "2020 China Real Estate Hardcover Housing Supporting Product Innovation Award", and was able to accept a special interview with a Tencent reporter. A recognition and affirmation of the NIALN brand is also a driving force that drives NIALN to continuously innovate and create excellent products to better serve the vast number of families and enterprises and better serve the society.
The following is a detailed report of NILAN's invitation to the summit and interviews with reporters:
NILAN China CEO Wang Haifeng was invited to attend the summit
NILAN China CEO Wang Haifeng was interviewed by a Tencent reporter
NILAN won the "2020 China Real Estate Hardcover Housing Supporting Product Innovation Award". Along with the award are domestic famous brands such as Haier, Midea and Hengjie Sanitary Ware
NILAN China CEO delivered a speech at the summit, introducing Nilan's "Building Air Environment Solutions" in detail to all the guests
NILAN booth attracted the attention of many real estate practitioners
NILAN China CEO Wang Haifeng
The following is a transcript of Wang Haifeng, CEO of NILAN China, answering reporters' questions
Tencent reporter: First of all, please briefly introduce nilan's business and product system. Are there any new products for the engineering market brought to this summit?
Wang Haifeng: Germany Neiland is a European leader in fresh air and heat pump systems, dedicated to building energy conservation and comfort system control for nearly 50 years. In 2014, nilan set up a factory in Ningbo, Zhejiang. This year, CRRC invested in nilan. The main products of nilan include household intelligent fresh air products, Liuheng Habitat system, passive house high-efficiency fresh air system, commercial and industrial ventilation and purification products, fresh air dehumidification products, etc. The main recommendation of this summit is our fresh air all-in-one series and Liuheng Habitat System.
Tencent reporter: Which real estate companies are you currently cooperating with? What do you think are the reasons why we can work with these companies? The engineering market has high requirements for delivery and service. What advantages do we have in serving the engineering market?
Wang Haifeng: Currently cooperating with real estate brands such as Vanke, Greentown, Wanda, Greenland, Jianhui, Jinmao, Zhongtian, Longhu, Anhui Expressway, Shandong Lushang, Hengxin, Weigao, Yuanda, etc. Top 50 real estate developers, large-scale projects such as CCTV Building, Daxing International Airport, West Lake Government Service Center, Giant Headquarters Base, etc.
nilan is fortunate to cooperate with large real estate developers and famous projects in China, mainly due to nilan's strong technical strength and ingenious services. Compared with competing products, nilan has the following advantages:
First, nilan products inherit the high quality requirements of Germany. nilan's quality concept is that the product life follows the building life. nilan products can bring residential reputation to real estate developers.
Second, as a supporting provider of real estate products and services, nilan pays attention to the upgrading of real estate in China. In the future, buildings will be more intelligent, more integrated, more energy-saving and more comfortable. nilan's leading technology in building interior environment solutions can assist real estate to improve the building quality, and can provide leading solutions to solve the air environment comfort problem according to any building scene, so as to meet the continuous development needs of the residential market, thereby enhancing the value of residences. In 2018, we undertook the research and development of the cabin system inside the national special vehicle, to solve the needs of the cabin interior temperature, humidity, oxygen content, bacteria and virus sterilization, heat recovery, hot water, etc. Energy recovery technology and other advanced technologies as one product.
The third is that nilan has more than 500 service networks and more than 20 directly affiliated sub-centers covering the whole country. nilan has a professional service system, which can provide professional and rigorous ingenuity services.
Tencent reporter: In the past year, the cooperation between nilanga and developers has grown rapidly. At this summit, it also won the 2020 China Real Estate Hardcover Housing Supporting Product Innovation Award . What do you think it means for nilan to participate in this election and win? What's the significance?
Wang Haifeng: In 2020, especially after CRRC's strategic investment in nilan, nilan's development will enter the fast lane. On the one hand, we will continue to focus on the IAQ market of air quality products in China, develop air environment products suitable for the Chinese market, and increase our investment in manufacturing and quality control facilities; on the other hand, we will focus on the real estate market and strengthen cooperation with real estate developers. This time we are honored We have won the 2020 China Real Estate Furnished Housing Ancillary Product Innovation Award. We would like to thank the real estate industry and all sectors of society for their affirmation of our work at nilan. This award is a milestone for nilan. nilan will continue to focus on the Chinese residential refined decoration market and continue to serve. China's air environment business creates a fresh and comfortable indoor air environment for the Chinese people.
Tencent reporter: The intelligentization of the fresh air industry has become a trend. What plans does nilan have in this regard?
Wang Haifeng: nilan's intelligent work has been done relatively early. A long time ago, the units imported from Germany had intelligent functions. In 2015, our units have been designed with WIFI modules, indoor air quality data PM2.5, TVOC, CO2, etc. can be displayed through the network, and form an indoor environment big data platform. Users can understand the product status in real time and interact with users. Based on the nilan air environment platform, nilan can build a wider range of indoor environment. intelligent control.
The future real estate market requires the integration of air environment products and buildings, and artificial intelligence inside buildings is the general trend. In this regard, nilan has its own unique advantages:
First, air is the foundation of human life. nilan has a lot of experience in the research of air quality. In product research and development, the control of artificial intelligence on equipment is more prominent, so as to establish an indoor intelligent control platform based on air equipment.
Second, nilan's Liuheng Habitat System also realizes the linkage of whole-house intelligence and cloud platform big data to the building environment;
The third is that our newly developed AIR+ product is an air-based intelligent all-in-one machine, which can simultaneously achieve multi-functional requirements such as cooling, heating, heat recovery, fresh air, dehumidification, and hot water.
Fourth, the products after nilan planning are the whole house smart center based on the air system, which can realize the intelligent control of all the facilities in the whole house.
nilan is a provider of environmental system solutions in buildings, and will continue to study human life scenarios as an intelligent ecological chain system in the future.
Tencent reporter: Faced with increasingly fierce market competition and industry iterations, what kind of market strategy does nilan have?
Wang Haifeng: With the rapid development of the market, the original model and routine of the fresh air market have been greatly impacted. This is mainly reflected in the following aspects: the macro market gradually shifts from household division to project batches; traditional installation and decoration channels are highly competitive and increasingly concentrated; market volume gradually shifts to the field of large and small projects; traditional rivals in channels are no longer rivals , what beat you may have nothing to do with you.
In the future, HVAC and comfort home integrators will transform into professional air environment service providers, and comfort product brands will be highly concentrated; air conditioners, wall-hung boilers, water heaters, air purifiers, fresh air, dehumidifiers and other environmental appliance markets will merge to form a new single environmental products.
Faced with this trend, the first thing we need to do is to adhere to win-win cooperation. We must increase the integration of the supply chain, strengthen the cooperation between factories and real estate, and between factories and merchants, and adhere to cross-border alliances and strong alliances , Strong and weak alliance, professional brand alliance.
Secondly, we also need to cultivate and develop a large number of NILAN professional service providers to lay the foundation for more complex integrated products and integrated sales in the future. The specific work is to set up an engineering college in nilan to increase the training of our professional team.
There are still many challenges to face in the future. We are in the VUCA era, and uncertainty is the only certainty. nilan will continue to create a low-energy and comfortable life for human beings, continue to focus on the air environment, and serve the field of construction.
